Blog
New ways of doing business
I would like to continue the theme of the Business Model Canvas and look at Channels. As we start a new year it is a great time to think about how you can stand out from the competition, and offer your customers something new - not necessarily a new product - but a...
Ideal customer
Following on from the Value Proposition last time this week’s topic is “The Ideal Client” – this relates to Box 2 on the Business Model Canvas - Customer Segments. I spend a lot of time with clients talking about THEIR ideal client and the value proposition. When I...
Value Proposition
I spend a lot of time with clients talking about THEIR ideal client and the value proposition. When I introduced the Business Model Canvas a few weeks ago I touched on both – so this week I want to delve more deeply into the Value Proposition – the Ideal Client will...
Be Creative
Are you creative? You might not think you are? Sometimes when I am talking to clients they think they are not “creative”. For them, creative means – graphic design, or art or music or similar. The thing is we are all – to a lesser or greater degree – creative in...
Time to Change
This week’s topic is Time to Change If you are in the UK then you will have noticed the recent change from British Summer Time to good old GMT (your daylight saving time change may be on a different date). There are reasons for changing the time – but there is also...
Company Culture
I want to talk about Company Culture! Last time I talked about the Customer Journey – about the fact that you, your brand, your company is being judged every minute of the day by someone at some stage on their potential journey to becoming your customer. There are a...
Customer Journey
I run workshops on the Customer Journey or Customer experience frequently – at least once a quarter – and it is a topic that I always discuss with clients. Digital marketing is great! We can all speak to the world from behind our keyboards with the greatest of ease –...
Build a List
This week I would like to encourage you to think about building a list which you can use for marketing purposes, or just so that you have a way of contacting important people under your control. You will have noticed a couple of weeks ago that Facebook, Instagram and...
Business Resilience
This week's topic is Business Resilience - a topic that is important for all businesses large and small. It is the ability of your business to continue operating in the face of major changes and potential external events. It is sometimes referred to as "Disaster...
Business Reviews
All businesses need to review what’s going on, on a regular basis. (you may disagree!?) With my 121 coaching clients and my membership club members I go through some key areas every three months. Here are some of the things we look at – you might like to look at them...