Blog

Thoughts on Branding

Thoughts on Branding

This week’s post was originally in response to a request of one of the club members for some assistance regarding branding their social media posts.  I thought it might be worth sharing some thoughts - and also maybe start some discussion! First a disclaimer! I am not...

Time to Recharge

Time to Recharge

We are (at the time of writing) about half way through the "summer" - although in Scotland the schools will be going back soon!  The summer break can give us some opportunities and some challenges, depending on your business and on your personal circumstances. More...

Are you doing too much

Are you doing too much

I spend a lot of time exhorting clients to excel - to delight the customer - to under-promise and over deliver! But - guess what - that's NOT always what the customer needs or wants! As many of you may know, I have a monthly membership club, which was originally set...

Managing Expectations

Managing Expectations

Something I have had to learn to do over the last couple of months as I embrace the “nomad” life is to manage expectations as I transition from a stable home life to a life on the road.  During nearly two months I have learned a lot - that travel ALWAYS takes longer...

Focus

Focus

What is focus? "the centre of interest or activity" Being able to "focus" at certain times is a great skill to have - is it not? We all know that focus matters.  But what does it mean when we are trying to get stuff done?  I'd say it is the ability to concentrate on...

Just Say No

Just Say No

How easy do you find it to say "No"?  No to requests for you to take on more responsibility (and probably lose precious time as a consequence).  No to someone requesting something you don't really want to do?  And on the other side - do you experience situations where...

Bee Successful – Be More Bee

Bee Successful – Be More Bee

This week's blog is again something a little different – inspired by an article I read recently – it was World Bee Day a few weeks back.   As you may know I am currently travelling in Europe where I seem to be plagued by wasps (already been stung once) but they and...

Customer Retention – Delight your customers

Customer Retention – Delight your customers

We (well most of us, most of the time) spend so much time on acquiring new customers that it can sometimes be that we forget the best way to grow a business (or have a sustainable business) is to hold on to the ones we have already. We all start with the best of...

Sales Funnel Automation

Sales Funnel Automation

I have talked before about building your own list, but I wanted to revisit it – particularly in the light of a couple of recent events: The danger of losing access to social media accounts and The Amy Porterfield course I completed last month! Let’s go back to the...

A simple marketing plan

A simple marketing plan

Some of you may recall I have been here before talking about the Business Model Canvas – the one page business plan. It’s what I do with my one to one clients (and I encourage my club members to use the tool too, and provide training and support for them to do so). So...