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Customer Retention – Delight your customers

Customer Retention – Delight your customers

We (well most of us, most of the time) spend so much time on acquiring new customers that it can sometimes be that we forget the best way to grow a business (or have a sustainable business) is to hold on to the ones we have already. We all start with the best of...

Sales Funnel Automation

Sales Funnel Automation

I have talked before about building your own list, but I wanted to revisit it – particularly in the light of a couple of recent events: The danger of losing access to social media accounts and The Amy Porterfield course I completed last month! Let’s go back to the...

A simple marketing plan

A simple marketing plan

Some of you may recall I have been here before talking about the Business Model Canvas – the one page business plan. It’s what I do with my one to one clients (and I encourage my club members to use the tool too, and provide training and support for them to do so). So...

You and Serotonin

You and Serotonin

Did you open this out of sheer curiosity?!  Or you may have some knowledge and are wondering what the relevance is to you in your business? It was Mental Health Awareness Week recently and so this topic is quite relevant as a lack of Serotonin can cause severe mental...

Influence

Influence

You may have read Robert Cialdini’s book – Influence – The Psychology of Persuasion.  I have been listening to it again lately – it was prompted by reading “You have more influence than you think” by Vanessa Bohns – psychologist, Cornell University. This is another...

Side Hustle

Side Hustle

Do you need a Side Hustle? Do you need additional income?  Many businesses have periods of time when they are less busy – it might be the summer break, or over winter, or they may just have peak times of the year when they are super busy. You also may just not be...

Growth Mindset

Growth Mindset

I have had a few discussions on LinkedIn recently on a number of topics, one of which was "Impostor syndrome", which is a topic I have introduced here before. That feeling you get when you think you are "not good enough" which may hold you back from seizing...

Magic Wand

Magic Wand

What if I could wave a magic wand – and your business would be perfect? It might be a pot of money (but what would you do with it) It might be an extra week to get stuff done It might be an extra member of staff or… what? Have you ever actually sat down and thought...

Business Continuity

Business Continuity

Disaster – what disaster? This is another of those topics which doesn’t (and shouldn’t!) go out of fashion.  It’s now two years since our first lockdown and I talked about Disaster Recovery (DR) or Business Continuity then - focusing on how we could continue to work...

More than Confidence

More than Confidence

I saw a poll on LinkedIn recently asking if one suffers from Impostor Syndrome?Options were Yes / No / No such thing What is it?  It’s that feeling that you are not good enough.  That you don’t deserve to be here.  That at any moment people will find out that you...